**This episode is brought to you by Sendlane**   “We can help people make small steps,” that's Aquamar's belief in sustainability as they can help bring change to the seafood industry. In part 1, we have Daryl Gormley, CEO of Aquamar Inc, a seafood product brand.   Daryl has been in the food industry for more than 30 years. Throughout his career, he has worked in categories such as meat, coffee, bakeries, etc. Working in the food industry has always seemed like a privilege to him because food and food access are critical to our civilization. However, he also realized that there was a lack of innovation.   That's when he joined Aquamar. Aquamar is a seafood brand that is "not" vertically integrated, unlike the rest of the industry. Which is the reason why Aquamar can source from sustainable sources worldwide, and choose the best on behalf of the consumer.   He discusses:   * Gratefulness * Overview of the brand * His background * Aquamar's structure * Lack of innovation in the industry * Reason for fish * Difference between fish and meat * Concern about the planet * Innovative perspective * Plant-based seafood   Join Ramon Vela and Daryl Gormley as they break down the inside story on The Story of a Brand.   For more on Aquamar, visit: https://www.aquamarseafood.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story