The outdoor industry has been built from passion, innovation, and curiosity. Many of the legacy brands we're familiar with today started in a garage or basement with a single idea. Oftentimes these business owners find themselves running a business by accident and soon find themselves buried in a pit trying to figure out how to source material, pay taxes, manufacture goods, and sell them.    Lloyd Vogel is one of the co-founders of Garage Grown Gear. Garage Grown Gear is an e-commerce site dedicated to helping and selling 80+ small cottage brands. Over the years, Lloyd has identified common trends and pitfalls that many small brands fall privy to as they struggle to keep their heads above water. In this episode, we talk about email marketing, social media, ambassador programs, and more!   Follow Lloyd and Garage Grown Gear: @garagegrowngear @lloydvogel