In this episode, Scott Holley, the President of Eddyline Kayaks joins me to discuss all things paddling. Manufactured in the Pacific Northwest, Scott and his team take a very hands-off, yet very focused effort when it comes to marketing.    Like many communities in the outdoors, the community Eddyline has crafted over decades of high-quality service, has lead to a user group that markets for the company.    Eddyline course corrects here and there, but the bulk of their marketing is done on the water by a growing, loyal, fan base. As a former non-paddler, Scott shares how he recently joined the Eddyline team and how he believes the company has built such a supportive community   Follow Scott and Eddyline: @eddylinekayaks @rsholley11   Produced by: Port Side Productions @backcountrymarketing @portsideproductions @coleheilborn