Courtney Boyd Myers (Founder & CEO of AKUA) is an entrepreneur, environmentalist, writer, and new Mama to Romy Ocean. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company’s Most Creative People in Business. She currently serves as an advisor to GreenWave.
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Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.
Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠
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[2:55] Seaweed and food a one possible solution for climate change and environmental crisis
[5:10] The spark and hopes behind starting a food brand, Akua.
[10:30] Bringing an innovative product into the market: Akua's story and key lessons.
[14:00] The Kelp Beta Burger Club: how Akua engaged with their audience and learn what they wanted.
[17:05] How to build a successful food brand - advice for startups. 
[18:25] Does sustainability drives why consumers buy products?
[21:10] Measuring positive environmental impact for a food brand.
[22:15] Marketing and storytelling: how Akua's message and strategy evolved.
[35:05] The risk in forcing the climate and sustainability message.
[36:55] Dos, Don’ts and practical advice for entrepreneurs starting a food business.
[42:00] Potential for using different seaweed species and regenerative food sources.
[43:05] The importance of simplification where the seaweed supply chain is so complicated.
[44:15] How are brain works around food and how to change perception.
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Useful Links:
Courtney's presentation given at Seagriculture in Portland.
Courtney Boyd Myers: LinkedIn, Website, Blog, Twitter.
Akua: Website, LinkedIn, Twitter, Instagram, Tik Tok, Facebook.
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Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!
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Next year Seagriculture conferences:
Seagriculture EU: 18 - 20 June 2024, Tórshavn, Faroe Islands
Embark on a journey that is truly one of a kind! Seagriculture EU 2024 is not just a conference, it is a unique experience – a limited edition. Join the exclusive site visit to Ocean Rainforest: It will be a full-day trip to explore their facilities, experience a scenic drive on the Faroe Islands and gain insights from captivating presentations.
Register until 1 December with Late Bird rates at ⁠www.seagriculture.eu⁠
Seagriculture USA: 11 - 12 September 2024, Ketchikan, Alaska
Alaska's suitability for seaweed cultivation lies in its clean, cold, and nutrient-rich coastal waters, along with long daylight hours during the summer, making it an ideal environment for seaweed growth. On top of that Alaska is home to some of the most breathtaking natural landscapes in the world. Visiting Alaska can be an adventure of a lifetime, offering experiences and memories that will stay with you forever.
Register until 31 December with Early Bird rates at⁠ ⁠⁠www.seagriculture-usa.com⁠