Hold on, because this episode may shift your view of the future of business. I have the pleasure of talking with Josh Cliffords, the founder and CEO of free water.io. We discuss how Josh's company is revolutionizing the market by offering spring water packaged in aluminum bottles and paper cartons for free. This is made possible by turning the packaging into ad space. In addition, every product donates a minimum of 10 cents to charity for the development of clean water projects. The conversation also covers his vision to eventually extend this model to other products like food and create free supermarkets in the future. He also shares the potential of improving advertising on analog mediums, like food and beverage containers, and shares how looking at advertising and donations differently can make things more sustainable in the long run.
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https://www.freewater.io/
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00:45 Introduction and Guest Presentation
01:27 Josh Clifford's Journey and Free Water Project
02:28 Challenges and Realities of Water Projects
03:25 Future Plans and Expansion of Free Products
06:21 Origins and Motivation Behind freewater.io
10:58 The Business Model and Future of Free Supermarkets
12:46 The Impact and Future of Advertising on Beverages
21:29 The Impact of Social Consciousness on Profitability
21:46 Predicting Changes in Product Design for Better Marketing
22:41 The Future of Retail and Delivery Efficiency
23:40 The Paradox of Free Products and Advertising
23:44 The Profitability of Free Services and Products
24:15 The Future of Free Products and Services
25:48 The Impact of Automation on the Food Industry
26:16 The Potential of Advertising and Profit in the Free Model
26:55 The Future of Waste Management in the Free Model
28:27 The Potential Impact of the Free Model on Society
35:50 The Role of Quality and Brand Name in the Free Model
39:04 The Future of Various Industries in the Free Model
39:54 Closing Remarks and Contact Information

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