In this extensive conversation, the co-founders of Massive, Virginia Lacayo Ph.D and Justin Foster, discuss their unique backgrounds, the formation of their company, and their mission to equip leaders for systemic change. Dr. Lacayo shares her journey from social justice awareness in a war-torn society to developing a methodology that combines feminist perspective, complexity science, and neuroscience to foster leadership that can bring about systemic change. Justin Foster dives into his evolution from a branding strategist to a proponent of using brand and marketing to reflect one's spiritual and consciousness levels, emphasizing ethical marketing and the importance of courage for leaders. Both highlight the changing business landscape, where businesses serve as platforms for social change and are led by individuals from traditionally marginalized groups. The discussion encapsulates a vision for a future where businesses are ecosystems reflecting higher consciousness and engaged in systemic change.
Driven by the belief that is easy to colonize an unchallenged mind, Virginia Lacayo, Ph.D. is co-founder and CEO of Massive, a coaching practice that guides and equips business leaders called to use their status and power to take on systemic change. Dr. Lacayo is a certified mindset coach, a thought leader in the field of communication for social/organizational change, a complexity scientist, and a systemic leadership expert.

Justin Foster believes that love never looks away. After many years as a brand coach, this belief inspired him to co-found Massive, a coaching practice dedicated to supporting business leaders who are called to use their status and brand to take on systemic change. Besides the business poetry of messaging, Justin’s love for language extends beyond the business world as a poet, essayist, and songwriter - and as the published author of four books.
| Connect with Virginia and Justin |
https://www.linkedin.com/in/fosterjustin/
https://www.linkedin.com/in/vlacayo/
| Connect with Joe |
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00:00 Introduction and Guest Background
01:37 The Journey to Massive
01:56 Dr. Virginia Le's Personal and Professional Journey
06:06 The Intersection of Dr. Virginia Le and Justin Foster
08:49 Justin Foster's Personal and Professional Journey
10:42 The Birth of Massive
16:45 The Intersectional Leader Program
23:41 The Importance of Systemic Change and Leadership
36:51 The Importance of Philosophy in Business
39:16 The Role of Word of Mouth in Business
42:37 The Intersection of Spirituality and Business
43:42 The Role of Intuition in Business
51:11 The Future of Business Landscape

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