with ?️ Dubravka Skunca, LCA Representative and Expert for the European Commission, but also an SME Support leader at the European Regional Development Fund, Business Consultant, and Council Representative at various EIT groups.    
? Dubravka is also LCA Leader for Green Protein, a European project which aims at a major innovation in the fields of protein production and food loss reduction in the EU by producing high-added value, food-grade functional proteins, and other ingredients out of green field waste.

What we covered:

♻️ What Life Cycle Assessment actually is, and what outcomes to expect from it
? How Water Footprint is one of the dimensions of Lifecycle Assessment
? How there won't be any water circularity without a global circularity - a topic we had already addressed with Gonzalo Delacámara last week
?‍⚖️ How sustainability can involve difficult calls to make for decision-makers and how LCA can help make the right decisions
? How SMEs can benefit from Lifecycle Assessment not only for their own growth path but also to better interact with large companies
?️ How sustainability is on the roadmap of most CEOs for their companies' future but also their present
? How circularity will have to play an increased role in the agri-food value chain
?️ What to do once you've completed your Lifecycle Assessment and which tools and steps come next
?️ How wasted food is also a lot of wasted water, and how new approaches strive to fight that sustainability non-sense
? Coaching SMEs, Lecturing at the University, startups as a way to feed major's innovation, demonstrating impact to a wide audience... and much more!

? ... and of course, we concluded with the ????? ???? ????????? ?

? Send your warmest regards to Dubravka on LinkedIn 
➡️ Check out the entire article on how life cycle assessment can help make sustainable decisions, including an infographic and a full transcript on the (don't) Waste Water website!