COVID-19 has split advertisers and creative professionals into those halting spend and output entirely and those using this rare moment of global togetherness to create something that resonates. In this episode we’re joined by TBWA\MCR’s copywriter Olivia Downing, also named in The Drum’s 50 under 30 outstanding women in creativity and digital. We discuss what makes a powerful piece of work amid a pandemic, why fear is still our greatest enemy and why Olivia thinks isolation is having a profound effect on our creativity.