This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eight, soon to be nine, books including Consortium, which preaches the importance of putting people, not sales, first.