32 min listen
Why Customer Segmentation is so Useful with Devam Hirpara, Ecommerce and CRM Specialist at L’Oreal
Why Customer Segmentation is so Useful with Devam Hirpara, Ecommerce and CRM Specialist at L’Oreal
ratings:
Length:
31 minutes
Released:
May 23, 2023
Format:
Podcast episode
Description
This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding. In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about.
Released:
May 23, 2023
Format:
Podcast episode
Titles in the series (49)
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