32 min listen
The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro
The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro
ratings:
Length:
27 minutes
Released:
Jan 9, 2024
Format:
Podcast episode
Description
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the businesses industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective strategies on how to win them back.
Released:
Jan 9, 2024
Format:
Podcast episode
Titles in the series (49)
The Secret to Subscriptions with Matthew Holman: Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. In the episode, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model. by Retain: The Customer Retention Podcast