28 min listen
An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer
An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer
ratings:
Length:
39 minutes
Released:
Apr 11, 2023
Format:
Podcast episode
Description
Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience.
Released:
Apr 11, 2023
Format:
Podcast episode
Titles in the series (48)
Finding The Balance Between Retention and Growth with Jem Bourouh: For the first episode of 2023, host, Lauren DeSouza, welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the direct-to-customer (DTC) space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands. by Retain: The Customer Retention Podcast