Today, Ryan Rodenbeck joins us to reveal what sets his real estate company apart from traditional brokerages and the core values it upholds. Learn excellent tips for agents and stay tuned to hear a nightmarish story of his days in the property management business, from a manager losing $90,000 to finding two dead bodies in a property.    Key takeaways to listen for Ins and outs of starting a real estate firm from scratch The importance of establishing a mission statement and core values Ways to nurture growth in a real estate firm and the agents in it Technology: How can it help you to build relationships Why you should learn the fundamentals before scaling up   Resources mentioned in this episode Zillow Facebook Instagram ChatGPT   About Ryan Rodenbeck Ryan is the owner/broker of Spyglass Realty and started his career in Austin as an investor in 2001. In 2008, Ryan began Spyglass Realty with his wife, Angél Rodenbeck. He focused on building a team of highly trained Austin agents who concentrate on real estate consultation rather than just sales. Ryan began to adopt techniques for marketing homes that are above and beyond, putting a listing on MLS and taking a photo with a camera phone. He is a student and teacher of digital and social media marketing, using techniques to ensure that each listing in his firm is marketed to the largest possible audience for his agent's clients. Keeping up with the latest digital and social media trends is paramount to Ryan.  In addition, Ryan studied negotiation techniques to ensure that he and his agents were trained in collaborative negotiations. His goal is to hire only agents with the most experience or potential so all Spyglass Realty's REALTORS® are vetted. Ryan has served on the board of directors at Austin Board of REALTORS® and several committees. He teaches social media classes at ABoR and contributes to Inman Magazine's monthly column.   Connect with Ryan Website: Spyglass Realty Podcast: RealtyHack Podcast LinkedIn: Ryan Rodenbeck Facebook: Realty Hack Instagram: @ryanrodenbeck YouTube: RealtyHack   Connect with Leigh Please subscribe to this podcast on iTunes or the Podcasts App on your phone, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown. Subscribe to Leigh's other podcast Real Estate From The Rooftops   Sponsors Leigh Brown University – New On-Demand Training How to Dominate During This Recession! Enroll Now to get ahead of the curve and learn how to manage changing markets, the action steps for what to do, and most importantly, what to say so that you can secure listings, assist more buyers, and grow your business no matter what the market is doing. Link: http://dominatethisrecession.com