Summary: Being a realtor isn’t as easy as you think, especially for the newbies in the biz! Listen as Tara Christianson explains how her naivety made her spend $15,000 of her own hard-earned money for a single listing that she never even sold! Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting The Leigh Brown Experience. Time Stamped Show Notes: 00:27 – Introducing Tara 00:47 – Tara started as an agent before transitioning to life as a technology and training director 02:25 – Tara’s first listing was a $1.7M house 02:55 – Her clients lied to her about the price 03:08 – The market started to drop 03:25 – Tara finally secured an offer for $1.4M 03:33 – By that time, Tara has invested already $15,000 in marketing 04:48 – The listing has been up for 6 months 05:02 – The owners declined the offer 05:19 – Why?—because they were just using their home as an ATM 05:45 – The owners didn’t want to get the ‘embarrassment’ of a short sale situation, so they pulled off the market 06:00 – Tara lost the $15,000 she sank into marketing and an additional $12,,000 in her first year of real estate 07:37 – Timing is everything in real estate business 08:25 – Homeowners don’t understand that there isn’t any expense account in real estate 09:36 – Sometimes, a short-sale may be the smart economic decision 09:56 – Reach Tara on her website or Tara@techwithTLC.com 10:43 – Are you a listener with a crazy story to share? Ping Leigh at www.crazyshitinrealestate.com 3 Key Points Think for yourself. Don’t do things just because people tell you to. Always know the numbers. Spend time developing the right marketing strategy—don’t just start marketing blindly. Credits Audio Production by Chris Mottram Show Notes provided by Mallard Creatives Cover Design by Two Minds Design Original Music by Rimsky Music