In today’s podcast, Kiri talks with Elizabeth Rivas, eCommerce Marketplace Director at AlgaeCal, a nutritional supplement company based in Canada.  Kiri and Elizabeth discussed Elizabeth's experience in e-commerce, including her work with Pelican International and Algaecal. Elizabeth shared how she started in e-commerce, and her success on Amazon. They also discussed the structure and incentives around retail media networks, the retail marketplace and retail media metrics that Elizabeth tracks, and her experience launching brands on the Walmart marketplace. Make sure you tune in to find out more!  Elizabeth has worked in the  Amazon ecosystem for 5 years in various categories including outdoor and supplements, scaling them to be top of the category and running 7-8 figure revenue companies in the US and Canada.