35 min listen
Profit Killers and Pitfalls to Avoid in your eCommerce Strategy, with Andrea Leigh, Founder & CEO, Allume Group
Profit Killers and Pitfalls to Avoid in your eCommerce Strategy, with Andrea Leigh, Founder & CEO, Allume Group
ratings:
Length:
55 minutes
Released:
May 1, 2023
Format:
Podcast episode
Description
We’ve been calling it Profitability Month on the podcast, but, here we are, spilling into May because there’s just so darn much important to say! This episode is an audio version of a recent DSI webinar featuring of course Lauren Livak, director of the DSI, and the brilliant Andrea Leigh, Founder & CEO, Allume Group. They discuss how to embed the best practices for achieving profitability into your strategy and some of the pitfalls to avoid with specific retailers that can be profit killers.
Released:
May 1, 2023
Format:
Podcast episode
Titles in the series (100)
Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research: Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms. by Unpacking the Digital Shelf