30 min listen
Establishing New Frameworks for Incrementality, with Russ Dieringer, Founder and CEO of Stratably
Establishing New Frameworks for Incrementality, with Russ Dieringer, Founder and CEO of Stratably
ratings:
Length:
25 minutes
Released:
Dec 19, 2022
Format:
Podcast episode
Description
The question of incrementality is central for brands today - how can you be sure the additional investments in existing channels or new channels will drive net new business? It’s a difficult question to answer, but a new framework from Russ Dieringer, Founder and CEO of digital commerce consulting firm Stratably, caught my eye and we had to have him on the pod to walk us through it.
Released:
Dec 19, 2022
Format:
Podcast episode
Titles in the series (100)
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts: In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020. by Unpacking the Digital Shelf