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Interview: The Technology Strategy for a Digitally Resilient Organization, with Professor Gerald Kane, co-author of The Transformation Myth
Interview: The Technology Strategy for a Digitally Resilient Organization, with Professor Gerald Kane, co-author of The Transformation Myth
ratings:
Length:
44 minutes
Released:
Dec 6, 2021
Format:
Podcast episode
Description
Business Professor Gerald Kane of Boston University, along with his co-authors, found themselves in the middle of a pandemic conducting deep research through hundreds of interviews with executives that resulted in new scholarship around thriving through disruption. This is part 2 of Peter’s conversation with Professor Kane, focused on the necessary capabilities to thrive, and how the right technology choices can enable those qualities.Here is the link to Gerald Kane's book: https://www.amazon.com/Transformation-Myth-Organization-Uncertain-Management/dp/0262046067
Released:
Dec 6, 2021
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf