Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share.  
We'll see you in The Badger Den!  
Highlights: 
0:00 Intro 
3:28 New Sponsored Display Audiences 
11:31 Comparing the New Audiences to DSP and Non-Amazon Upper Funnel Advertising 
16:33 Reasons to Use the New Sponsored Display Audiences 
21:34 How to Implement New Sponsored Display Audiences 
31:03 Closing Thoughts  
Links & Resources 
All our episodes and show notes are available at https://www.adbadger.com/podcast

Companion blog: https://www.adbadger.com/blog/how-to-use-amazons-new-sponsored-display-audiences/
Ad Badger Version 2: https://www.adbadger.com/pricing/



 
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  
Host and Executive Producer: Michael Erickson Facchin  
Senior Producer: Nancy Lili Gonzalez  
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  
Graphic Designer: Emma Walker  
Content Writer: Vincent Gulliver

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