Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen.

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den!

Episode Highlights:

5:38 Cyber Monday isn't as big as you think it is

8:39 How much does sales boost for each day?

12:11 Avg monthly metrics vs Cyber Monday/Black Friday metrics

18:32 Don't be as aggressive 2 days before Black Friday

21:01 All of December is the real king

23:34 Avoid targeting generic holiday keyword like "gifts for kids"

29:21 Prepare for a potentially big CPC spike

31:08 It's too late for lightning deals but you should still set coupons

32:16 The holiday season is a marathon, not a sprint

33:32 Our final tips



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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver 

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