37 min listen
AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?
AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?
ratings:
Length:
44 minutes
Released:
Sep 23, 2020
Format:
Podcast episode
Description
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.
Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.
We’ll see you in the Badger Den!
Episode Highlights:
1:10 Intro
3:00 What to do with keywords that have zero sales
4:20 Search terms vs. Keywords
8:25 Keyword case study
10:20 When should you pause a keyword?
17:43 Keyword management in practice
23:28 How to interpret and act on your keyword data
37:00 Managing converting keywords
40:30 Closing thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno
---
Send in a voice message: https://anchor.fm/theppcden/message
Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.
We’ll see you in the Badger Den!
Episode Highlights:
1:10 Intro
3:00 What to do with keywords that have zero sales
4:20 Search terms vs. Keywords
8:25 Keyword case study
10:20 When should you pause a keyword?
17:43 Keyword management in practice
23:28 How to interpret and act on your keyword data
37:00 Managing converting keywords
40:30 Closing thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Sep 23, 2020
Format:
Podcast episode
Titles in the series (100)
AMZPPC 3: Amazon's New Product Targeting Features by The PPC Den: Amazon PPC Advertising Mastery