We’ve met entrepreneurs across many industries who shy away from investing in their brand because it’s difficult to trace the ROI back to specific actions. Still, we know that branding drives business. In Chattanooga, Tennessee, Misty Bolt’s brand, MedicareMisty, is synonymous with Medicare insurance. However, it took some creativity, patience, and persistence to make it so—and she started with no money for marketing. Her story is proof that where you start isn’t where you have to finish. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: medicaremisty.com Office phone: 423-240-0794 Free e-book: Lead Generation for Insurance Brokers   0:00     Introduction 1:50     Misty’s backstory 5:46     The road to brand awareness 10:31   Cost and benefits of building brand 13:32   Where’s the payoff?     17:19   Some words of inspiration 20:43   Action Item