39 min listen
The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode
FromRockstar CMO FM
The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode
FromRockstar CMO FM
ratings:
Length:
54 minutes
Released:
Dec 11, 2021
Format:
Podcast episode
Description
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision.
Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.
We discuss using audio in marketing, Nora’s successful marketing career and she makes a fantastic suggestion for the Rockstar CMO Swimming Pool.
Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over the noise of a mariachi band and a seal (yep) we discuss messaging strategy over one of his wonderful cocktails.
Enjoy!
The people
Ian Truscott on LinkedIn and Twitter
Nora Sudduth on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Hello Audio
Robert's books & The Content Advisory Blog
This Old Marketing podcast
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
The Pretender by The Foo Fighters on Spotify
Rockstar CMO:
Show notes: Previous episodes and all show notes: Rockstar CMO FM
Subscribe - We are available on all your favorite platforms including Apple and Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.
We discuss using audio in marketing, Nora’s successful marketing career and she makes a fantastic suggestion for the Rockstar CMO Swimming Pool.
Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over the noise of a mariachi band and a seal (yep) we discuss messaging strategy over one of his wonderful cocktails.
Enjoy!
The people
Ian Truscott on LinkedIn and Twitter
Nora Sudduth on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Hello Audio
Robert's books & The Content Advisory Blog
This Old Marketing podcast
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
The Pretender by The Foo Fighters on Spotify
Rockstar CMO:
Show notes: Previous episodes and all show notes: Rockstar CMO FM
Subscribe - We are available on all your favorite platforms including Apple and Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Dec 11, 2021
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #7: Backstage with Kate Bradley Chernis by Rockstar CMO FM