66 min listen
RV E8 - Category Creation and Revenue R&D | Exit Five
RV E8 - Category Creation and Revenue R&D | Exit Five
ratings:
Length:
45 minutes
Released:
Oct 16, 2022
Format:
Podcast episode
Description
Category creation is something a lot of people talk about, but few execute it well. To truly create a category, you must move out of a category that the industry currently tries to place you in. In this episode, Chris and Dave Gerhardt discuss exactly how they think about category creation, how to build one, and how the category of Revenue R&D is going to change how go-to-market programs are executed.
Released:
Oct 16, 2022
Format:
Podcast episode
Titles in the series (100)
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 by B2B Revenue Vitals