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What American History Teaches us about Political Communication, with Dr. Ben Epstein
What American History Teaches us about Political Communication, with Dr. Ben Epstein
ratings:
Length:
46 minutes
Released:
Mar 29, 2020
Format:
Podcast episode
Description
Dr. Ben Epstein, Associate Professor of Political Science at DePaul University, guests to discuss the role of history in understanding contemporary political communication.We take a deep dive in Dr. Epstein's book The Only Constant is Change: Technology, Political Communication, and Innovation over Time, published by Oxford University Press.Dr. Epstein explains how the development of newspapers, the radio, and Internet fundamentally changed political communication practices for political campagins, social movements, and interest groups. We then discuss how television and social media were novel technologies for their time, but did not fundamentally establish new political communication orders.
Released:
Mar 29, 2020
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics