It’s time to re-write your bio if you are not getting the exact clients and projects you want. By focusing on the 4 Ps—positioning, press, paid speaking, and partnerships—you can transform your brand.

In this episode we learn:
- narrow your focus to target the right clients
- create strong positioning
- back up positioning with press
- consistency is essential
- partner with companies who have the clients you want in order to fill the pipeline

It’s time to take control of your business.
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