Farrah Bostic runs The Difference Engine where she does brand strategy and qualitative research. In this chat, we discuss the latter and Farrah shares very clearheaded and astute observations about where research is at and is able to do so through the mind of a strategist - as in, someone who has to also use the research. We discuss the challenges research is facing, what data is, what a data-driven insight is, and much more.
You can find Farrah here https://twitter.com/farrahbostic and here https://www.thedifferenceengine.co.
 For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard 
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.