When you use relevant hashtags(#) in your social media posts, people who are searching for those keywords can find your tweets and posts, and can potentially follow you.
Unfortunately, if you use the WRONG hashtags, your marketing won’t be nearly as effective.
Hi, I’m Cally, From the International Institute of Digital Marketing. Let’s discuss How To Find Great Hashtags To Market Your Business
1. Find out what hashtags influencers are using
Influencers in your niche are already using a bunch of hashtags that are both popular and highly relevant to your audience.
2. Find trending hashtags in your niche
As part of your social media strategy, you will definitely want to identify which topics are trending, both in general and in your industry.
3. Find relevant cross-platform hashtags

Tagboard aggregates conversations happening across the web, it’s a great tool for finding hashtags that are popular and relevantacross all platforms – and the best part is the tool shows you ACTUAL top posts that use that hashtag on Facebook, Twitter, Instagram, etc.
4. Use Twitter’s tailored trends
Twitter Trends gives you a list of topics and hashtags based on a bunch of factors directly related to YOU, including your:
● Location
● Your interests
● Who you follow
These factors, combined with which tweets are currently trending (not trending yesterday or last week), mean you see tweets that are extremely relevant and popular – right now.
5. Use Hashtags.org to find trending hashtags and more
One of the most popular tools out there is Hashtags.org, and for good reason.
Enter a hashtag into the search box, and you’ll receive a wealth of information including:
● The hashtag definition
● A 24-hour hashtag trend graph
● “Prolific users” of that hashtag
● Recent tweets
● Related hashtags
6. The low-tech option: brainstorming
Take some time to sit down and brainstorm which keywords will be of interest to your audience.3
Once you’ve come up with a list, you can plug them into different tools to find related hashtags and to see how popular they really are!
To learn more, visit www.thedigitalmarketinginstitute.org

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