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Singapore As A Metaphor For The Future Of Advertising - Mylene Ong, Strategy Boss

Singapore As A Metaphor For The Future Of Advertising - Mylene Ong, Strategy Boss

FromSweathead, A Strategy Podcast


Singapore As A Metaphor For The Future Of Advertising - Mylene Ong, Strategy Boss

FromSweathead, A Strategy Podcast

ratings:
Length:
47 minutes
Released:
Mar 29, 2019
Format:
Podcast episode

Description

Mylene Ong is the Head of Strategy at Colenso BBDO in Auckland, New Zealand. She has worked in New York, Shanghai, and her hometown Singapore. Much of our discussion uses Singapore, a country that is just over 50 years old, as a metaphor for the future of advertising. We also discuss:

- Adapting yourself to different cultures
- Generalists and specialists in strategy departments 
- How working in a small market in an agency that consistently does good work might be the only shortcut there is 

You can find Mylene here https://nz.linkedin.com/in/mylene-ong 
P.S. I think she's hiring.
P.P.S. According to various rankings, Colenso BBDO, is one of the best advertising agencies in the world http://www.colensobbdo.co.nz

For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
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4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Released:
Mar 29, 2019
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.