In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more than 75,000 patients every year. What makes this transformation even more amazing is that they have achieved this without losing sight of their noble philosophy of providing affordable healthcare for all. In this week's show, the incredible Avein Saaty-Tafoya, CEO of Adelante Sustainable Healthcare in Phoenix, Arizona, describes how crafting the not-for-profit’s brand story helped the community health center achieve 300% growth in just five years, and where they are today as a national leader delivering sustainable healthcare. This inspiring episode starts off with Avein sharing her story. She got her first lessons in entrepreneurship at the tender age of 4 while working at her Iranian father's jewelry store. But Avein's strong passion for eliminating health disparity can be attributed to her Middle Eastern origins. Fostering strong community ties is an integral part of Middle Eastern society, and this community-driven mindset motivated Avein to get her medical degree. Avein provides some great insights about the American medical system, including how socio-economic societal differences between the Middle East and the United States spill over to each region's medical systems. Avein's struggle to keep Adelante afloat in the organization's initial years are sure to inspire you. You'll learn about the various challenges (internal and external) that Avein managed to overcome with bold decision making and through skillful negotiations. In 2009, Adelante launched their new brand story. Since then, they've grown from 65 employees to 500+. Patients have increased from 14,000 to 75,000. And, Adelante's revenue has gone from $13 million in 2006 to more than $41 million in 2016. Tune in now to discover how you can manage a business effectively without losing your humanity, and how you can use that humanity to establish an authentic brand story. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.