You’re creating valuable #content and, if all’s going well, you’re attracting new visitors to your website and blog. Beyond getting direct inquiries about your products or services, you should use visitors’ interest to build your email list so you can stay in contact with these potential prospects.
Here are 14 types of opt-ins you can use to grow your mailing list.
General opt-in
First, let’s look at the type of opt-ins you can use on your main website.
1. Squeeze page
Your squeeze page is a landing page with one goal – to encourage visitors to subscribe to your The best way to ensure conversions from your squeeze page is to focus on something themail list. at visitors would receive once they subscribe.
2. Toolbar
Have you seen at the top of websites the toolbars that disappear when you scroll or scroll with you down the page? Those can be used for opt-in forms as well. They are great for website owners who want to put their opt-in form first without pop-ups.
3. Header
If you want to go for a bolder approach, a header opt-in form may be the answer. These are designed to take up more real estate so they can’t be missed. Header opt-ins can be created with WordPress plug-ins like Plugmatter and website templates or themes designed with header opt-in forms.
4. Footer
Toolbars can be added to the bottom of your website as well as the top to capture opt-ins. Alternatively, you can place an opt-in form in the footer of your website to ensure that those who have made it to the bottom don’t leave without giving you their email address.
5. Slide-in
Slide-ins create the movement of a pop-up without being a pop-up. Hence, they get noticed, especially when they are timed properly. They need to give people enough time to decide if they like your website but not so much time that the visitor has already left.

6. Pop-up
The pop-up is one of the most familiar opt-in forms lately, and for a good reason. Even the data scientist of HubSpot found that it increases email opt-ins without hurting anything else.

7. Exit intent
For those who do not want to interrupt visitors until they are ready to leave, there are pop-ups based on exit intent. These pop-up tools detect when someone is trying to navigate away from your website and, at that moment, launch your pop-up for an email opt-in.
8. Content recommendations
Developing smarter content recommendations and paths for visitors provides more content option considerations, a clear content path, preview ability before opting in, and the opportunity to consume multiple pieces of content on the same page. It allows you to add content hubs and paths. You can combine the content with exit intent, pop-ups, slide-ins, and other ways to increase content consumption and conversions.
E-commerce opt-in
Next, let’s look at how you can get your online store to help build your email list.
9. Discount pop-up
E-commerce stores can use discounts as the lead magnet for their opt-ins. Most tools that allow you to create a pop-up at a specific time or when exit intent is detected will allow you to use this discount opportunity as opposed to an offer for a free e-book or newsletter. Just be sure to immediately give the discount code, either on-screen or via email.
10. Order checkbox
It’s quite common for e-commerce stores to include a little completed checkbox to add a customer’s email to the mailing list once a purchase is made. You should consider adding this to your checkout process as well.
Blog opt-in
Now, let’s look at opt-ins that work specifically with blog content.
11. Sidebar
The top right of your blog’s sidebar is prime real estate for opt-in forms. Many people who are ready to subscribe to your email list will naturally look for it there, so even if you are using other opt-in form types, make sure this one is on your blog as well.
12. Content upgrade
If you have a great blog post that can be enhanced by a free giveaway, then consider making that a content upgrade accessible for readers once they opt in.
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