*** This week's edition of Customer Perspective was recorded in Spanish. Customer Perspective will continue to provide you with new episodes in all languages moving forward. ***
Esta semana que comienza el 14 de diciembre estamos encantados de presentar a Mariano Silveyra, Customer Analytics Senior Manager quien junto con Carolina Smart líder de la práctica de Customer Experience en Argentina y Nicolás Fritis Líder Regional Latam de Customer Experience y Channel Performance conversan sobre como la experiencia de clientes viene ganando terreno e importancia estratégica en el ecommerce de Latam.
Mariano explica el viaje que Mercado Libre ha seguido hacia convertirse en el player principal en ecommerce en la región y el rol que la experiencia de clientes tiene en su eshttps://www.ipsos.com/en/knowledge/overviewtrategia. Mariano comenta sobre sus futuros desafíos y como vienen preparándose para enfrentarlos.
Averigua más acerca de Customer Experience y Channel Performance: Mystery Shopping, Retail Performance y Retail and Consumer Intelligence en el sitio web de Ipsos donde puedes investigar y leer más sobre nuestro Liderazgo de Pensamiento.
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This week of 14th December, we are delighted to welcome Mariano Silveyra, Customer Analytics Senior Manager from Mercado Libre, Latin America’s leading eCommerce technology company.  Mariano joins Ipsos’ Carolina Smart, Head of Customer Experience in Argentina, and Nicolas Fritis, Head of Customer Experience and Channel Performance for our Latam business, to discuss how Customer Experience is gaining in strategic importance in eCommerce in Latin America.
Mariano describes the journey Mercado Libre has taken towards becoming the major eCommerce player in the region, and the role CX plays in their strategy. As this market evolves rapidly, Mariano comments on some of the future challenges they expect to face, and how the company is preparing for them.
Episode 12 brings us to the end of Season 2. Thank you for joining us and hope you enjoyed listening. We’ll be back with Season 3 in January. We look forward to talking you again, then. In the meantime if you have any guest/content suggestions, do get in touch with us at CustomerPerspective@Ipsos.com. Season’s greetings from Customer Perspective!
Find out more about Customer Experience, and Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking.