We are delighted to welcome Sofía Suárez, Shopper & Category Leadership Senior Manager at Nestlé Mexico, along with Luis Brizuela, head of our Ipsos Channel Performance Mexico business.  Sofía describes the changing shopper behaviours she is seeing, how Nestlé is responding, in particular how her team have had to change the way they do business, and expectations of her partners.  Worth listening in for her take on future trends alone; she got it right two years ago!
Head to https://www.ipsos.com/en to find out more about Ipsos, or get in touch with us at CustomerPerspective@Ipsos.com.
#Shopper #ShopperExperience #ChannelPerformance #CX #CategoryManagement