We are delighted to welcome Gergely Román, Digital Director at Decathlon, the largest sporting goods retailer in the world. Gergely is based in Budapest, as is our Ipsos guest, Annamária Földes, who leads our Customer Experience and Channel Performance business in Hungary. Of course, no CX discussion is complete these days without a focus on the omnichannel experience and Gergely tells us how he and his team deliver that ‘Decathlon Experience’.  Listen in to also hear about their customers’ changing needs, expectations and behaviours, and how they are supporting staff to deliver, whilst adapting to the ‘new normal’.  There’s much to be proud of at Decathlon in terms of their Corporate Social Responsibility (CSR) Initiatives, and sounds like they have a lot of fun along the way!
Find out more about Customer Experience, and Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking.