28 min listen
Season 2: Episode 2: Delivering a Return on CX Investment (ROCXI) – the practical steps involved in financial linkage modelling
Season 2: Episode 2: Delivering a Return on CX Investment (ROCXI) – the practical steps involved in financial linkage modelling
ratings:
Length:
24 minutes
Released:
Sep 23, 2020
Format:
Podcast episode
Description
We welcome Jean-Francois (JF) Damais, our Ipsos CX Chief Research Officer, back to the hot seat. Last week we heard Matt Cahill from McDonald’s talk about the importance of defining the end business goal and the power of analytics in making a case for CX improvements. JF builds on that, by taking us through the practical steps involved in financial linkage modelling to ‘unlock’ resources and prioritise spend, and shares examples of the specific types of business questions that can be answered by such ROCXI analytics.
Head to https://www.ipsos.com/en to find out more about Ipsos, or get in touch with us at CustomerPerspective@Ipsos.com.
Head to https://www.ipsos.com/en to find out more about Ipsos, or get in touch with us at CustomerPerspective@Ipsos.com.
Released:
Sep 23, 2020
Format:
Podcast episode
Titles in the series (66)
Episode 5 - Retail Performance And Social Distancing by Customer Perspective: An Ipsos Podcast