We’re joined by Stephane Sanchez who leads our Ipsos APAC Customer Experience and Channel Performance business, from Singapore. We ask him about some of the challenges his clients are facing and, of course, how they’re addressing them, as well as getting his take on the role of Mystery Shopping and Voice of the Customer (VoC) programmes in the wider CX measurement ecosystem.
Find out more about  Customer Experience, Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos. To read about our latest thinking, head here.