*** This week's edition of Customer Perspective was recorded in Spanish. Customer Perspective will continue to provide you with new episodes in all languages moving forward. ***
Esta semana que comienza el 7 de diciembre estamos encantados de presentar a Ayleen Kenrick, Gerente de Insights, Clientes y Estrategia en Walmart Chile quien junto con Carolina Smart líder de la práctica de Customer Experience en Argentina y Nicolás Fritis Líder Regional Latam de Customer Experience y Channel Performance conversan sobre el futuro del retail.
Ayleen explica los desafíos que el C-19 presentó para su negocio presencial y las acciones que tuvieron que tomar en muy corto plazo para reaccionar a la contingencia y seguir operando. Después de 6 meses de comenzada la crisis, Ayleen reflexiona sobre el impacto de la aceleración en la transformación digital de los clientes y de cómo Walmart se prepara para seguir liderando la categoría.
Averigua más acerca de Customer Experience y Channel Performance: Mystery Shopping, Retail Performance y Retail and Consumer Intelligence en el sitio web de Ipsos donde puedes investigar y leer más sobre nuestro Liderazgo de Pensamiento.
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This week of 7thDecember, we are delighted to welcome Ayleen Kenrick, Insights, Strategy and Clients Manager from Walmart Chile, who joins Ipsos’ Carolina Smart, Head of Customer Experience in Argentina, and Nicolas Fritis, Head of Customer Experience and Channel Performance for our Latam business, to discuss the future of retail.
Ayleen explains the challenges Covid presented to Walmart’s brick and mortar business, and the action they had to take to adjust service, product and experience, as a result of the crisis.  She reflects on the effect of the acceleration of the digital transformation, and how Walmart is looking to the future as a leader in the supermarket sector.
Find out more about Customer Experience, and Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking.