28 min listen
Season 2: Episode 10: The Forces of Customer Experience in Latin America – The science of strong relationships
Season 2: Episode 10: The Forces of Customer Experience in Latin America – The science of strong relationships
ratings:
Length:
19 minutes
Released:
Nov 24, 2020
Format:
Podcast episode
Description
Nicolas Fritis, Ipsos Head of Customer Experience and Channel Performance in Latin America, speaks about The Forces of CX, a human-centric framework that helps organisations better design and deliver customer experience, so that it drives true competitive advantage and a better Return on CX Investment (ROCXI). Building on the original Forces of CX framework, which launched earlier this year, Nico references new research conducted in seven Latin American markets: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico and Peru, and demonstrates how the relative importance of the Forces in Latin America varies across markets, sectors and brands. For the full findings, head to https://www.ipsos.com/en, or get in touch with us at CustomerPerspective@Ipsos.com.
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Released:
Nov 24, 2020
Format:
Podcast episode
Titles in the series (66)
Episode 5 - Retail Performance And Social Distancing by Customer Perspective: An Ipsos Podcast