This week we're joined again by Matt Kirtley!  Matt, better known by his internet handle Aesopian, is a lead moderator on Reddit's /r/bjj and an instructor at Inverted Gear Academy.  During the day, he's also a web development and search engine optimization (SEO) specialist.In this episode, Matt draws on his BJJ and SEO experience to share some website best practices for BJJ gyms.  We talk about website hosting services, gym management software, email, digital security, hiring a developer, domain names, SEO, essential website elements, appointment booking, blogs, analytics, and Google reviews.  Hopefully, this episode serves as a helpful playbook for the gym owners, instructors, and administrators out there.Inverted Gear Academy:https://invertedgearacademy.com/Matt's website, Aesopian BJJ:https://aesopian.com/White Belt Questions, Black Belt Answers — YouTube:https://youtube.com/playlist?list=PL-Q9Mx1oMuBw1VRa5OVaAl97FwdhhctnKInverted Gear:https://www.invertedgear.com/Don't forget to check out BJJ Mental Models Premium!If you love the podcast, you’ll definitely love our premium membership offerings. The podcast is truly just the tip of the iceberg – the next steps on your journey are joining our community, downloading our strategy courseware, and working with us to optimize your game.  We do all this through memberships that come in at a fraction of the cost of a single private.Sign up here for a free trial:https://premium.bjjmentalmodels.com/Need more BJJ Mental Models?Get tips, tricks, and breakthrough insights from our newsletter:https://bjjmentalmodels.com/newsletter/Get nitty-gritty details on our mental models from the full database:https://bjjmentalmodels.com/database/Follow us on social:https://facebook.com/bjjmentalmodels/https://instagram.com/bjjmentalmodels/Music by Enterprize:https://enterprize.bandcamp.com/