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#158 How data drives decisions at TechStyle

#158 How data drives decisions at TechStyle

FromRetail Gets Real


#158 How data drives decisions at TechStyle

FromRetail Gets Real

ratings:
Length:
24 minutes
Released:
Feb 24, 2020
Format:
Podcast episode

Description

TechStyle has built one of the most data-driven, deeply consumer-obsessed advertising groups by effectively building an internal agency that advertises across its portfolio of brands. They also have a unique membership model that rewards customers with better pricing and promotions, and in return, these members help TechStyle acquire more customer data. To learn more about the company’s unique model and where it’s headed in the future, we talk to Laura Joukovski, President of Global Fashion Brands for TechStyle.   Learn more at retailgetsreal.com.
Released:
Feb 24, 2020
Format:
Podcast episode

Titles in the series (100)

Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.