25 min listen
#158 How data drives decisions at TechStyle
FromRetail Gets Real
ratings:
Length:
24 minutes
Released:
Feb 24, 2020
Format:
Podcast episode
Description
TechStyle has built one of the most data-driven, deeply consumer-obsessed advertising groups by effectively building an internal agency that advertises across its portfolio of brands. They also have a unique membership model that rewards customers with better pricing and promotions, and in return, these members help TechStyle acquire more customer data. To learn more about the company’s unique model and where it’s headed in the future, we talk to Laura Joukovski, President of Global Fashion Brands for TechStyle. Learn more at retailgetsreal.com.
Released:
Feb 24, 2020
Format:
Podcast episode
Titles in the series (100)
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