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304 - HIRO Pipeline Greatest Hits

304 - HIRO Pipeline Greatest Hits

FromB2B Revenue Vitals


304 - HIRO Pipeline Greatest Hits

FromB2B Revenue Vitals

ratings:
Length:
15 minutes
Released:
Jul 8, 2022
Format:
Podcast episode

Description

In this episode, we pulled together some of the greatest hits of our talks on how qualified pipeline is currently defined in B2B and why it's broken. We start off by talking about why the current system is broken. After we shed light on the problem, we dive into how we're fixing it by:

Redefining what qualified pipeline is.
Why it needs to be standardized across the industry.
Why HIRO Pipeline is the best way to measure qualified pipeline.
and more...

Join us every Tuesday at 5 PM ET to ask your question on TikTok by following @chriswalker171
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Jul 8, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.