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171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

FromB2B Revenue Vitals


171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

FromB2B Revenue Vitals

ratings:
Length:
51 minutes
Released:
Jul 25, 2021
Format:
Podcast episode

Description

Chris hosted another live consulting session last week with an early-stage SaaS company. He walked through their overall strategy and made recommendations throughout, touching on customer research, their media plan across various channels, organic content strategy, and why optimizing for leads drives the wrong behaviors. He broke down their current strategy and provided deep and tactical recommendations to help them level up their marketing.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Jul 25, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.