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169 - The 3 Levels of Intent | Demand Gen Live S2 x42

169 - The 3 Levels of Intent | Demand Gen Live S2 x42

FromB2B Revenue Vitals


169 - The 3 Levels of Intent | Demand Gen Live S2 x42

FromB2B Revenue Vitals

ratings:
Length:
74 minutes
Released:
Jul 21, 2021
Format:
Podcast episode

Description

Last night Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs) brought the DGL community back to cover the following agenda: 1 - How to control the flow of demand, 2 - The 3 levels of intent, 3 - How to leverage communities as an acquisition channel. They also hosted a live Q&A throughout and answered questions in regards to what happens when you create too much demand, influencer marketing, podcasting, declared vs. assumed intent, and demo requests.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Jul 21, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.