"Removing channel attribution inside of social channels is absolutely required in B2B companies moving forward." Today we tried out a new format and had Chris go deep on a topic that was top of mind. He talks about how much better your marketing can be if you strip away the need to attribute leads to specific channels.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.