Today's episode lit me up inside. The depth of Coach JC's story is powerful and will challenge everything you thought to be true about life. JC and I cover a lot of personal reflection here, digging into the importance of your story and how it is either your most valuable asset or your greatest enemy on your journey in life. If you feel just as excited as I did after what JC talks about in this episode, I encourage you to check out Coach JC's books and his work. In this episode, we're talking about: Going from being $400k in debt to creating a purpose-driven and highly profitable brand3 questions you must ask yourself every day you wake up to win at lifeHow to stop downsizing your most valuable asset.Time Stamps5:38 How coach JC went from $400K in debt to living a life with purpose10:00 How the stories we create in our lives either limit or launch our potential 12:35 George talks about his experience with survival biases 15:25 Coach JC shares powerful questions to change your life19:35 Why systems and processes work better than goals 23:12 The one question everyone needs to ask themselves every day they wake up30:55 Why most entrepreneurs don't know how to scale their business effectively37:58 How to start creating a life and brand with purpose  47:19 Why you need to become the author of your story, not the writer 1:10:58 How to stop downsizing your most valuable asset If you loved today's interview, be sure to connect with Coach JC over on Instagram! @thecoachjcWe'd love if you would share this episode over on Instagram! Screenshot this episode, tag @itsgeorgebryant, and we'll share it on our stories too. ◽️◽️◽️◽️◽️◽️⬇️ More resources for you... ⬇️FREE TRAINING: Attract & Convert Your Best Customershttps://georgebryant.dropfunnels.com/tsr-method/enter-tsr/Our Ultimate Digital Marketing Toolkit: Legacy Brand Bundlehttps://georgebryant.dropfunnels.com/legacy-brand-bundle-upgrade/legacy-brand-bundle-1-1The Lighthouse Method Course: Simple & Effective Scale Your Businesshttps://georgebryant.dropfunnels.com/the-lighthouse-method-course-funnel/lighthousemethod/The Eternal Flame Method: The Last Email Course You'll Ever Needhttps://theeternalflamemethod.com/program/join-now/◽️◽️◽️◽️◽️◽️? Join my world... ?Website:https://mindofgeorge.com/Instagram:https://www.instagram.com/itsgeorgebryant/Facebook:https://facebook.com/gbryant1103