Mike “C-Roc” Ciorrocco is the CEO of People Building, Inc., and the powerhouse behind the “What Are You Made Of?” movement. He is a performance coach, author, dynamic public speaker, visionary and thought leader. He is also the author of "Rocket Fuel: Convert Setbacks, Become Unstoppable." He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. He is driven to Inspire others and he measures his success on how he is able to help others achieve greatness. C-Roc had a fire lit in him at an early age. That fire has ignited him with a fierce desire to compel people to see the greatness inside themselves using past life events to fuel their fire. C-Roc has mastered the ability to zero in on the linchpin of an organization and has helped many businesses exceed their initial goals and expectations. He’s consumed with the passion to help people break free from the confines of complacency and propel them to untapped levels of success. No stranger to setbacks himself, C-Roc has built a highly successful mortgage division with his best friends, twice! In 2020 he was named #1 on the list of Top Mortgage Professionals by Yahoo! Finance. Whether it is his business partners, employees, clients, or anyone looking to excel at their business, personal life or develop a winner’s mentality, C-Roc is ready for the challenge.  In today’s episode, we discuss: Overcoming a tough childhood and turning setbacks into successes How he came up with the Rocket Fuel concept What he has learned from Grant Cardone and 10X What coaches can learn from his business success … and so much more!!! Resources, Books, and Links  Website: TheMikeCroc.com Twitter: @Mikeycroc Facebook: Facebook.com/mikeciorrocco Instagram: @mikeycroc Linkedin: Linkedin.com/in/michael-ciorrocco YouTube: https://www.youtube.com//channel/UCGWHuKojqZfcXmvGCAi_t1Q Rocket Fuel: Convert Setbacks, Become Unstoppable by Mike Ciorrocco Past "Success is a Choice" podcast episodes of interest . . . Rachel Cruze (Ramsey Solutions and Best-Selling Author) - Episode 161 Clark Kellogg (CBS Basketball Analyst) - Episode 149 Phil Hellmuth (Championship Poker Player) - Episode 108 Nicole Arbour (Entertainer and Businesswoman) - Episode 088 Brad Lea (CEO of Lightspeed VT and Marketing Influencer) - Episode 066 Steve Nudelberg (Confessions of a Serial Salesman) - Episode 048 John Brubaker (Business Coach and author of "Stadium Status") - Episode 024 Michael Burt (Monster Producer and the "Super Coach") - Episode 022 Kevin Harrington (original shark on Shark Tank and inventor of the infomercial) - Episode 021 C-Roc in Action https://youtu.be/I5xZ8KB3_1Y https://www.youtube.com/watch?v=BrdUTjhz-00 https://www.youtube.com/watch?v=nkQFk9yXvaY https://www.youtube.com/watch?v=WHPKfpoHHXo This episode is sponsored by The Leadership Playbook This episode is made possible by TheLeadershipPlaybook.com. Great teams have great teammates. Build a stronger culture today by helping athletes become better teammates and more positive leaders. Get $100 off your first year when you use the coupon code SUCCESS at checkout. Rate and Review Please consider rating the podcast with 5 stars and leaving a quick review on iTunes.  Ratings and reviews are the lifeblood of a podcast. This helps tremendously in bringing the podcast to the attention of others. Thanks again for listening and remember that “Success is a choice. What choice will you make today?”   Jamy Bechler is the author of The Leadership Playbook, host of the Success is a Choice Podcast, professional speaker, and trains organizations on creating championship cultures. Bechler spent 20 years as a college basketball coach and administrator. He has worked with businesses and teams, including the NBA. Follow him on Twitter at @CoachBechler. To connect with him via email or find out about his services, please contact speaking@CoachBechler.com. You can also click here to su