started a SAS platform in one of the most competitive red oceans on the planet. And only because I knew that there was an inkling in me. there's enough of ethical malfeasance and enough technical issues that exist in the current space that I know for a fact that I can solve and we have solved, and we're going to continue to solve that when people become aware of where they're at right now and where, how good things could be, they would radically change their perspective. so that's what the story of drop funnels is all about is like we, we have this hypothesis that we could treat people better and do it cheaper, faster, more scalable. And really help people to be the hero of their story. And that's what we've been chasing since day one.one of the things that I don't think people really understand, this is what's done with your data on the backend, like what actually really happens. And so there's a lot that happens that I don't think people are aware of. The other side is there's the tools side and there's the truth of the matter. some of my data, several people mentioning cases of of like their software being or their data being stolen as like I would refer someone in and they would continue to be marketed to, by the company and to the endless soul sucking sales journey that is ClickFunnels. Just because someone is great at sales doesn't mean that they're great at giving you a great journey right. And giving you a great product and grateful film and great support. And so I found like all the, I just found all these things that I started to add up until the big house of cards fell down, which is that data theft happening, pixel stuffing happening where my credits weren't, going through and lots of people facing that massive arbitrage Wars in paid advertising to click funnels pages. And even the domain reputation being almost, I looked into the DNS structure of ClickFunnels pages. It's not just ClickFunnels. It's a lot of custom coded sales plan or a sales funnel platforms is like your URL structure is seen as a redirect by not only the surgeon changes, but by paid traffic sources like Facebook and YouTube. And so they'll see it as like a black hat or I'll redirect, meaning that people are getting their ad accounts actually shut down because of how their URLs work. Instead of an actual website in a real infrastructure.then I also noticed that the my, one of my favorite studies is Dean Graziosi's book funnel. One of his book funnels was loading in 28 seconds based on the speed test, 28 seconds. And we know that based on studies from Amazon Google, every possible tech company that reached researches this stuff is that if your pages load at any more than four seconds period on any speed test, you are losing money. Amazon found that for every hundred milliseconds of latency, your conversions could drop by upwards of 10% per millisecond. Meaning that you are losing not only just small amounts of money, you're losing massive amounts of money, especially as you scale an organization. I have to like to get the tech there that exists, reconcile stuff, there, a sales funnel, and I can make it drag and drop and it should be easy and quick. And all those types of things, I have to sell my soul to get there. It's it's a drug that people bite into and frankly, more people make money as an affiliate of that software than they actually do using the software. That was another big kind of card that really toppled the deck was like the culture that exists in these companies. I just think don't serve people that integrate this way possible.On the other side of the coin. We have a software infrastructure called WordPress almost everyone's familiar with WordPress. every project I ever built was on WordPress and but part of the thing is that it's so scalable. It's so powerful. It's so fast. And so customizable that the problem is that it, with that much variability you there's some tech skills required. we have this incredible tech, WordPress powers,