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902. The Big Lie About Branding Costing You Customers

902. The Big Lie About Branding Costing You Customers

FromMove: The Go To Market Podcast


902. The Big Lie About Branding Costing You Customers

FromMove: The Go To Market Podcast

ratings:
Length:
67 minutes
Released:
Jul 22, 2021
Format:
Podcast episode

Description

You’re driving sales. You have revenue. You have a growth trajectory.So, you’re building a brand, right?Wrong. To explain why, I invited master brand-builder David Brier, Chief Gravity Defyer at DBD International, onto the show — to help you separate the transactional from the actions and strategies that truly build memorable brands. 
Released:
Jul 22, 2021
Format:
Podcast episode

Titles in the series (100)

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313