Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.

In this episode we learn:
- a narrow brand helps you find your tribe
- identifying your ideal client is critical to your success
- limit social media posts to brand appropriate content
- editing past posts is time consuming but may be worthwhile
- avoid divisive topics online, nothing is private
- clients may be watching and yet not engage
- undercharging will get you what you ask for

For more on this topic and guest, please visit: https://businessofdesign.com/podcasts/ep-103-your-vibe-is-your-tribe/