Strategic planning can take your business to a sweet spot where the fewest possible number of clients leads to the greatest number of benefits. Designer Carly Waters discusses how she hones her approach on social media to appeal to those few clients who are just right for her.

In this episode we learn:
- to use your own space to create a portfolio when you start out
- how getting more clients may be less appealing than getting better clients
- the advantages of creating a single vision so it's easy for your ideal clients to find you
- being selective about clients is a privilege and it's a worthy goal
- that editing your former Insta posts can create a more streamline image
- to ask for work from friends and family
- to host a party at your client's finished home/condo